Here’s Why You Should STOP Worrying About Your Business Plan

So you’re worrying about your business plan, huh? Think it could potentially make or break your gym business? Are you ready for a secret? Having a great business plan has zero effect on your business. What matters is putting that plan into action. Doing something about it. You could have the best business plan in the world, but if you don’t follow it, might as well not have one at all. You gotta do stuff if you want stuff to happen. If you don’t have a business plan, are you doomed to failure? Nah. In his book, How to Write a Great Business Plan, William Sahlman says “in my experience with hundreds of entrepreneurial start-ups, business plans rank no higher than 2 – on a scale from 1 to 10 –

Do Your Prospects Trust You?

Would you lend $100 to someone you just met? That depends – on one thing. Trust. If you trust them, you’d give it to them. But if you don’t trust them, no way. It’s the same thing for your prospects. They need to trust you if you want to convert them to members. If you can grow trust, you can grow membership. As you market your gym business online, you need to build trust. It’s a little different than building trust in person, but it’s just as important. Show your prospects they can trust you, and get ready for your marketing results to skyrocket. Today, I’m giving you 3 ways to build trust and increase membership with your online marketing: 1. Have a Professional Web Presence Imagine your p

How Email Funnels Can Grow Your Gym Business

There’s two types of email funnels. Ones that suck. And ones that work. If you want to grow your gym business and get more customers with email funnels, then you need one that works. Today, I’m going to tell you one of the best ways to make an email funnel that works. It’s called The Agora Model. This isn’t just some made-up mumbo jumbo. This model turned Agora, an off-line publishing business, into a $290 million-dollar online publishing business. And guess what? Other businesses have used the Agora Model – and increased revenues, sales, and success. It can work for your gym business too. If you know how to use it. And that’s what I’m going to tell you right now. Here’s how you can use the

Are You An Annoying Online Marketer?

A few days ago, I read an article – “4 Annoying Online Marketing Tactics to Stop Right Now.” Before it even told me what the four annoying things were, the second paragraph said that “going overboard with automation, suffocating them with calls-to-action and delivering an unpleasant experience are just a few surefire ways to ensure that you push away more potential customers than you reel in.” That was too long of a sentence filled with too much crap. “Suffocating them with calls-to-action?” Who is this guy? Apparently his name is Jonathan Long…founder of Market Domination Media. For kicks and giggles, check out their testimonials page – they have some, er, interesting, clientele. Anyway…is

The Secret of Selling an Experience

Yesterday you read about super cool entrepreneur dude Brett Lee. If you missed it, click here to check out his awesome story. Like promised, today I’m going to drop some knowledge about selling an experience. But first, let me tell you a story. It’s about Jerry Weintraub. Who’s Jerry Weintraub? Basically, he’s a master of persuasion. With charisma, grit, and passion, he produced movies…represented actors and musicians…made stars (like John Denver) famous…and made millions. He did it all. His book When I Stop Talking, You’ll Know I’m Dead reveals his roadmap to his wildly successful life. It’s a great read – I highly recommend it. You can get it on amazon right here. Anyway, one of the storie

Brett Made His Dream of Living in Hawaii Come True

The other day I got to hear this really cool dude talk about success. His name is Brett. This guy...lives in Hawaii, on Oahu, on the North Shore...spends time coaching his kids’ sports teams, teaching in his church, and making buckets of money as an entrepreneur... Here’s a quick rundown of Brett’s life so far: He grew up in LA and when he was little, after school, his mom would take him to clean model homes till 10 or 11 at night. Then it was back home, to bed, and to school again the next day. When he was at school, he sold candy bars. In college, he worked for himself by shoveling snow in the winter and cleaning windows in the summer. Then he transferred to a college in Hawaii. He knew he

New Year, Same Me – I’ll just go to the gym the first few weeks…

I saw that quote on someone’s post the other day and it made me laugh (cause it’s so true). But…you can use it to your benefit. Have you noticed all the fitness commercials on TV recently? There’s the Peloton bike commercial with the girl working out in her beautiful house, then her cute little boy comes down right as she finishes her workout and she picks him up. There’s the Nordic Track commercial with Jillian Michaels where you can burn 3x…4x…5x! the calories and lose a ton of weight – just walking. I’m not complaining – these commercials are (1) actually good commercials because they’re persuasive and (2) a great example of knowing your target audience. Why are all the workout commercial

How Star Wars and Case Studies Can Boost Membership

SPOILER ALERT – if you haven’t seen the new Star Wars movie, Rogue One, go watch it, then come back and read this. *Cue Star Wars theme song* When I went to go see Rogue One in theatres recently, I wasn’t too excited. I had pretty low expectations. Then I saw it. I loved it. Dare I say I liked it more than The Force Awakens? Well, I did. You see, The Force Awakens was new. It was basically all new. New people, new plot line, new humor. Yeah, you could argue that they still had some of the originals in it – Luke, Leia, C-3PO, R2-D2, Han Solo (until they mercilessly killed him off) – but it was still…different. Why did I like Rogue One more? Because it was more Star Wars-y. It had those “ah-ha

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