Business Lessons from The Office

Remember the episode of The Office when Ryan almost burns down the building? In that episode, Michael and Ryan are talking about business school and Michael asks Ryan to quiz him. Believe it or not, this scene can teach you an important fact about running your gym business. Here it is: Ryan: “Is is cheaper to sign a new customer, or to keep an existing customer?” Dwight: *whispers* “existing.” Michael (to Dwight): “Shut. It. Can I just do it please?” Michael (to Ryan): “It’s equal.” Ryan: “It is 10 times more expensive to sign a new customer.” It’s cheaper and easier to keep current gym members than to go out and find new ones. That’s why you should focus on keeping your existing customers s

You can be worse than your competition – and still succeed – if you do this…

What’s better than being better? Being the first. Guess what? You don’t have to be better than your competition. People don’t care if your gym is better. What people care about is what’s new…what’s exciting. Just think… Do you know who the first President of the United States is? Sure. George Washington. Do you know who the third one was? Probably not, unless you’re a history nerd (it’s Thomas Jefferson). If you didn’t know the third one, you probably don’t know the fourty-fouth one is. But you do know (and not just because it’s more recent). You know who the fourty-fouth president is because he’s the first African American President of the United States. He’s the first, in his own category.

What You Can Learn From Your 150 Facebook Friends

How many people do you know? Friends, family, co-workers, people that go to your gym, parents from your kid’s soccer teams, people that work at your kid’s school, your neighbors, your friends from church, your dentist. Odds are, more than you think. Ever heard of Dunbar’s number? Dunbar’s number is the number of people we can handle having meaningful social relationships with before our brain explodes. And that number is between 100 and 250 people, but specifically, (according to Dunbar) that number is 150. And, according to one article, the average person has about 155 friends on Facebook. Coincidence? I think not. So…what does this mean for you and your business? A lot. Because everyone th

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