How Email Funnels Can Grow Your Gym Business
Updated: Dec 17, 2019
There’s two types of email funnels. Ones that suck. And ones that work. If you want to grow your gym business and get more customers with email funnels, then you need one that works.
Today, I’m going to tell you one of the best ways to make an email funnel that works.
It’s called The Agora Model. This isn’t just some made-up mumbo jumbo. This model turned Agora, an off-line publishing business, into a $290 million-dollar online publishing business.
And guess what? Other businesses have used the Agora Model – and increased revenues, sales, and success. It can work for your gym business too. If you know how to use it. And that’s what I’m going to tell you right now.
Here’s how you can use the Agora Model to grow your gym business:
First, what’s the goal of an email funnel? Yes, it’s to get you more customers. But, really, it’s to get people to give you their email address so you can add them to your house email list. And then send them emails whenever you want.
How do you get their email? The best way to get people to give you something…is to give them something. And not just anything. It needs to be something they want. Something they want bad enough they’re willing to give you their email for it.
That thing you giving them for free, that’s the bait. What could you use for the bait? A free health consultation….a free trial at your gym…a free guide to losing weight or building muscle… Basically, it depends on your unique gym. There’s tons of things you could give them for free, just make sure they want it.
So, once you have your bait, time to go fishing. That means marketing. But…you aren’t really marketing your business, yet. At this point, you’re just trying to sell the bait.
So to do that, you can do Facebook ads, and affiliate deals, and popups on your website, landing pages, social media marketing, and a bunch of other stuff.
Then, you make the trade, email address for bait piece. Whabam you have their email, they have their free thing. If your bait piece is good, it will be a good first impression, and they’ll open the emails you send them, and they’ll become a customer.
And now, you have an email list. And hopefully you’ve made a good first impression, so they want to hear from you and read your emails.
Cause now, it’s just email marketing. You send them promotional emails about your gym, news about your gym, fitness tips, etc. and eventually, they become a member.
It might seem like a long process, but it’s one that works. It worked for Agora, and it can work for you gym business too.
P.S. Yours truly can get your email funnel up and running and get those customers coming. Email me today at firstname.lastname@example.org to use the Agora Model to make lots of money and get more customers coming to your gym.