A few days ago, I read an article – “4 Annoying Online Marketing Tactics to Stop Right Now.”
Before it even told me what the four annoying things were, the second paragraph said that “going overboard with automation, suffocating them with calls-to-action and delivering an unpleasant experience are just a few surefire ways to ensure that you push away more potential customers than you reel in.”
That was too long of a sentence filled with too much crap. “Suffocating them with calls-to-action?” Who is this guy?
Apparently his name is Jonathan Long…founder of Market Domination Media. For kicks and giggles, check out their testimonials page – they have some, er, interesting, clientele.
Anyway…is it true you should cut back on the call-to-actions? Answer the questions below to find out:
Are you a bad person, trying to scam people into buying a gym membership?
Yes – Get lost. Unsubscribe. Delete your account.
No – Good, I didn’t think so, move on to question 2.
Are you selling a good product? Is your gym actually great?
Yes – Great! Now, you should tell people about it.
No – Then you better change it.
Will your gym help people and change their lives?
Yes – Awesome! People need to know about it! Sell it to them – use call-to-actions, email them, give them deals, get them to become a member!
No – Change your gym so that it does!
Basically, if you’re a good person, selling a good product that can change people’s lives…then you need to tell them about it.
A really smart dude once said “if you have a great product that can change people’s lives, then it’s your moral obligation to sell it to them.”
Let’s say you’re selling the cure to freaking cancer. Oh, but you don’t want to “suffocate them with calls-to-action.” Um, they need to know about your product. You need to tell them. Tell them to try it, tell them to buy it. It can save their lives – they need it!!
And jeez, how else are you going to get sales if you don’t ask people to buy?
Alright, I’m done ranting – so here’s my shameless call to action: Email me today (firstname.lastname@example.org) if you have an awesome gym that people need to hear about…and you want sales – and lots of ‘em.
Darn right. Call them out. Sell your awesome product. Do big things.
P.S. More customers. More cash. More lives changed. Email me today at email@example.com to change lives (and change the world) with your awesome gym or fitness center.
What? Another call to action? Take that Jonathan Long.